MCDONALD'S ŞI CIO AU PUS CAPĂT PARTENERIATULUI CARE A ÎNCEPUT ÎN URMĂ CU 41 DE ANI

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Lanţul de fast-food McDonald's a pus capăt parteneriatului cu Comitetul Internaţional Olimpic (CIO), o colaborare care a durat nu mai puţin de 41 de ani, informează Reuters.

McDonald's făcea parte dintr-un grup de parteneri importanţi ai CIO, sponsori care contribuiau cu peste un miliard de dolari pe ciclul olimpic.
Compania americană era printre sponsorii CIO din 1976. Cele două părţi mai aveau un contract semnat până în 2020.
"McDonalds încearcă să se concentreze pe priorităţi de afaceri diferite. Din acest motiv am decis, de comun acord, să încheiem colaborarea", a declarat Timmo Lumme, directorul departamentului de televiziune și servicii de marketing al CIO, citat de Reuters.
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